Most locals or longtime SF* residents feel the same way. Famed San Franciscan denizen Herb Caen even wrote a book titled "Don't Call it Frisco" way back in 1953. That's how long it has been unacceptable to call it that. Which is why The Bold Italic, an awesome local online magazine, has provided a handy guide for what is and isn't acceptable to call San Francisco. (*SF is acceptable. See below.)
I have taken the list of names The Bold Italic provided in their article and ordered them from most acceptable to least acceptable things to call this city, imho. What do you guys think?
1. San Francisco
2. SF ("es-ef")
3. The City
4. The City by the Bay
5. Fog City
6. Paris of the West (sure, why not?)
7. The Golden City
8. Baghdad by the Bay (huh?)
9. San Fran
See, I mean it. Really, really don't call it Frisco.
Read the original post from the Bold Italic here.